Six neuroscience-informed behavioral proxy machines. Zero Lab Required.
Scores come from a scoring rubric informed by published neuroscience and behavioural-science literature, including findings from Pieters & Wedel, Knutson et al., Cahill & McGaugh, and 15+ additional research groups.
fMRI-informed behavioral proxy
Identifies creative patterns associated with reward-circuit activation using a scoring rubric informed by published neuroscience and behavioural-science literature. Not live fMRI imaging; every output labeled with its evidence tier.
Eye Tracking
Generate fixation heatmaps and scan paths showing where attention likely concentrates.
GSR / ECG
Measure predicted arousal and emotional stress responses to your content.
EEG-anchored behavioral proxy
Track attention engagement and cognitive load through brainwave prediction.
fNIRS-informed cognitive load proxy (comprehension debt engine)
Monitor predicted prefrontal cognitive effort during complex decisions.
Facial Coding
Classify predicted emotional responses: joy, surprise, trust, and more.
Platform Capabilities
Campaign workflows, agency APIs, print-ready exports, and a benchmarking engine with a50-asset floor before quartile claims — powered by the live analysis model and a 42-principle behavioral audit.
19 Analysis Verticals
Specialized pipelines for every major creative format — including Display Banner at elite depth across layout, hierarchy, and CTA mechanics.
54 Behavioral Principles
Every analysis runs a full behavioral science audit — violations ranked Critical, Warning, or Minor with cited fixes.
Sonnet 4.6 Analysis
Claude Sonnet 4.6 powers narrative analysis, advisor synthesis, and campaign intelligence — research-grounded and brutally actionable.
Benchmark cohorts (50-asset floor)
Completed analyses can feed anonymized cohorts. Industry quartile claims require at least 50 comparable assets; below that floor, comparison is withheld.
Campaign Intelligence
Score entire creative batches. Upload 2–20 assets for individual scores plus cross-asset synthesis — rankings, consistency analysis, and a kill list. Parallel processing.
Batch Scoring API
BL-PreFlight API for agencies — score up to 10 variants programmatically. API-key authenticated; ranked results with kill list typically ~3 minutes per asset.
Print-Ready Reports
Export individual or campaign reports as professional PDFs — 14-section individual reports and 11-section campaign reports. Client-ready deliverables.
Deferred Advisor
Campaign assets get full advisor depth on demand — fast batch processing during campaign analysis, rich insights when you drill into individual assets.
Benchmarking Intelligence
Every analysis can feed a proprietary benchmarking database. Industry quartile comparisons require at least 50 comparable assets; below that floor, comparison is withheld rather than invented.
Prediction Feedback Loop
Submit actual campaign outcomes. The platform correlates predictions vs results, improving accuracy over time.
Product Packaging Analysis — Shelf standout, purchase trigger speed, color strategy, typography hierarchy, material perception, and redesign risk assessment for FMCG, luxury, pharma, gaming, and 11+ product categories.